(SEO)Search Engine Optimization

Important Topics

Why Do I Need SEO?

Scrabble letters spelling SEO on a wooden surface
Skybase Media | (SEO)Search Engine Optimization

We’re sure you’ve heard that if you aren’t on page 1 of Google you don’t exist, which is true concerning the average consumers digital attention span is just a couple seconds, less than a goldfish.

If you aren’t focused on Search Engine Optimization then you’re doing it wrong. Luckily you are here looking to better your presence online.

SEO is optimizing your website and/or webpages to organically rank on SERP’s(Search Engine Result Pages). SEO requires daily attention due to the fact that search engines are constantly changing their algorithms, multiple times a day.

Our SEO Specialist, Andrew Branham has experience being an SEO(Search Engine Optimizer).

What Are SEO Strategies?

There are various strategies to implement regarding Search Engine Optimization. Some include:

  • Media(Images & Video)
  • Local SEO
  • Hyperlocal SEO
  • Optimizing urls
  • Increasing credible backlinks to your website.

Images & Video For SEO

Images and video are part of the content on a webpage, the highest quality of content. Optimizing images and video start before the website, on your computer with the file name of the media.

For Images:

  1. Write quality alt text, don’t spam keywords unless appropriate.
  2. Make sure your images are the right sizes, use HTML to specify.
  3. Create an image Sitemap

For Video:

  1. Provide transcriptions for video, gives better understanding to not only your end user who may have an impairment, but also to Google’s crawling system.
  2. Choose video hosting platform, I would suggest YouTube. Keep in mind, Google owns YouTube, so your video will most likely be prioritized over others.
  3. Optimize your titles and descriptions for targeted keywords.
  4. Add relevant tags, do prior research.

Both:

  1. Choose a descriptive file name, include a keyword, but try not to make it too long.
  2. Implement Schema Markup

Local SEO Basics

Local Search Engine Optimization involves specifically targeting the immediate geographic area around your business.

For myself, this would be Fredericksburg Va. An example of a keyword I could target would be “local seo fredericksburg.”

Besides sprinkling in your cities name throughout your website, we suggest you create a specific “City Page” for your location.

That way, everything on this specific page is relevant and will help you rank it higher!

Hyperlocal SEO Basics

Similar to Local SEO, the large difference is the target, which in this case would be your surrounding counties, popular communities, etc.

Hyperlocal SEO is like looking through a magnifying glass at Local SEO.

Optimizing URLs

A general rule of thumb is, the shorter your url, the better.

Don’t hide your content behind folders of other content, the more precise your url, the better Click Through Rate you will have.

Domain names are a factor when determining ranking as well.

Having a domain where the keyword you are targeting is at the beginning also gives you an advantage.

Exact Match Domains are popular to specifically target certain search terms and are mostly used for Lead Generation landing pages.

Backlink Building

There is no easy way around this one. The absolute best strategy to build backlinks is to create High Quality Content that is interactive and engaging.

Once you have built your own library of content, you can contact other website owners within your niche and ask to guest post on their website.

The previous list is just the beginning of valuable ways to increase your organic reach.

Contact Skybase Media

Now the question is, “How to get on the first page of Google?”

The answer is by implementing methods we expressed previously in addition to many more quality strategies we will talk about when you contact us.

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