Top 5 Digital Marketing Trends For 2020
Digital Marketing, this is an effort that requires investment of time. How do you know which avenues to invest your time into?
Staying relevant in 2020 means you must be proactive in choosing your digital marketing tactics.
Keep reading to discover 5 Digital Marketing Trends For 2020 that will help your business thrive this year!
Trend 1. Brand Personalization
Brand is all about customer relations. If your potential customer cannot relate to your brand which represents your product/service then they won’t trust you.
Build authentic relationships with your customers, rather than just selling to them.
Customers are looking to relate to something, create a personalized experience for them to excel in.
When you treat your customer like a person and not just a dollar sign, you will win and keep your customers coming back.
Starbucks is a great representation of personalization of a brand. They do a great job of giving the customer what they want, maintaining their quality of product and service and creating a stable environment that is enjoyable.
Trend 2. Voice Customization
As voice centered devices make their way into the daily lives of more and more people in 2020, Digital Marketers must take notice.
Google Home, Amazon Alexa, Apple Siri, all branded voice search technology. These technologies allow people to increase their efficiency in life.
Asking a question and having an answer returned immediately is faster than typing it out on your own, then doing your own research to select an answer.
To accommodate for voice search in 2020, add keywords like “near me” for location based services.
For products, include keywords like “best” or “most rated”, this is because people will be asking these voice technologies questions such as “Auto Mechanic Near Me” and “Best Toothpaste”.
Voice Search Customization will only grow and become more of an asset to your Digital Marketing strategy.
Trend 3. Community
Everyone wants to be part of something, create a community your customers can be a part of and engage in.
This can come in the form of social media, website blog with commenting, online forums, and Facebook groups.
In 2020 people want nothing more than authentic relationships that are built on trust and honesty.
Showing that you are a valuable asset to your Digital Community is necessary for this to have success.
Creating an impact on your Digital Community endorses trust and lasting relationships.
These are the type of customers you want to have, long term.
When you have a strong Digital Community presence this drastically increases your brand awareness.
Not only do you gain awareness while you are participating, but you can also use the experience as a great talking point.
Community Marketing will be on the rise this year, in 2020. Start building your own Digital Community today, the sooner the better.
Trend 4. Video Production
This is a must for 2020 Digital Marketing strategies. Producing video content has so many pros to it:
- Increases engagement
- Adds quality to business
- Gains trust with SEO & Customers
You must start producing video content for your business or brand.
You can simply start with a promotional video introducing your products/services and team members.
Add interviews to the mix, create educational videos where your potential customers can learn more about your business practice and services.
Video Content is more sharable on social media and peaks different learning characteristics.
Video Production is a MUST ADD to your Digital Marketing strategy for 2020.
Trend 5. Micro Marketing
Specifics, Micro Marketing refers to marketing to a specific set of people based on certain values.
These values can be demographics, behavior patterns, or interests.
Other forms of Micro Marketing connect with Influencer Marketing.
Micro Influencers are people with an engaging following who you can contact to advertise your product/service for a small cost or exchange of value.
Usually these Micro Influencers have small followings, but are very affordable for small businesses that don’t have the deep budgets.
With higher demand for data, micro marketing will only increase in occurrence.
You still have the opportunity to become an early adopter today!
Conclusion
As Digital Marketing continuously evolves, us Digital Marketers have to as well.
With new Digital Marketing trends in 2020, we must engage them with excitement. Take control of your Digital Marketing strategy in 2020 and implement these trends for success!
Best to you on your journey of Digital Marketing.